ObjetRama, a France-based expert in the customised merch communication market, has been evolving its brand identity. Redesigning of the logotype is done in such a way that the brand's previous logo is retained and the new design is an evolution of it. ObjetRama's values - modernity, dynamism, innovation and reliability - are emphasised in the new visual identity, which at the same time reinforces the position of ObjetRama as the major player in the market. The new logo gives customers a way to personalise their logos, which ultimately is the motive of ObjetRama - allowing customers to personalise the gift ideas. Instead of the old design with the ObjetRama logo on one side and different logos on the other side, the new design now makes a link between the "mockup" logo and the ObjetRama logo. The new wordmark uses custom lettering. The new design of ObjetRama uses a sans-serif style which reduces the length of the name but increases the elegance and promotes ambition. Here we share the detailed design process of creating a new brand identity for ObjetRama.