Stunning Motion Graphic Ad of Audi A5 launch - Pure Imagination

Motion Graphics: Nexus director Munkowitz teams along with the VFX crew at The Mill in London to plunge you into an AI’s vivid data dream – part of the launch campaign for the new Audi A5. Audi combine stylish futuristic visuals with a charming retro soundtrack in this 2017 TV advertisement for the new A5. The song is Pure Imagination from the wonderful soundtrack to the 1971 movie Willy Wonka & the Chocolate Factory. The aim of the team was to capture the psychedelic dream but with flavour of added dimension of data. The vibrancy of light helps create a glowing illumination which could be understood by the mainstream audience. The visual is all about the question of whether an AI can dream and if it happens how it will be. The virtual and physical existence transcend in the film which proves a wonderful experince.