Creative and Inspiring Advertising Photos from the Metro Campaign

About the project: The advertising campaign is based on the recently redefined brand strategy that positions Metro as a premium brand in its category, aligned with the company and editorial vision. The new brand positioning describes Metro as “the unique source to get more out of metropolitan life”.
The advertising idea, “The Metro Experience”, is based on the insight that, as a young urbanite, you can get more out of life by learning more about what’s happening in your city. The first campaign visualizes how much happens in the minds of urban people when they pick up an issue of a Metro newspaper and concludes with the tagline, “Read more, know more, live more”. 
Agency: Morris Pinewood Stockholm | Creative Director: Mattias Frodlund.